Learn SEO, GEO & AI visibility
SEO gets your pages found and ranked on Google. GEO (Generative Engine Optimization) gets your brand mentioned and recommended by ChatGPT, Gemini, Claude and Perplexity.
GEO fundamentals
What is GEO (Generative Engine Optimization)? A practical guide
GEO is the practice of optimizing content and presence so ChatGPT, Gemini, Claude and Perplexity mention and cite your brand. Here is how it works.
GEO vs SEO: what changes and what stays the same
SEO optimizes for ranking in search results; GEO optimizes for being cited inside AI answers. What carries over, what does not, and why you need both.
What is AEO? SEO vs AEO vs GEO
AEO (Answer Engine Optimization) means being the answer, not just ranking. How AEO, SEO and GEO differ, where they overlap, and what to work on first.
AI crawlers explained: OAI-SearchBot, GPTBot, Claude-SearchBot, PerplexityBot
The three kinds of AI crawler and what each does: search bots that gate your visibility, user triggered fetchers and training bots, from the official docs.
Does llms.txt improve Google rankings?
No. Google says llms.txt files are not needed for Search and neither help nor harm rankings. Here is what the file really does, and what to do instead.
GEO and AI search glossary
Plain English definitions of the terms behind AI search: GEO, AEO, AI SEO, LLM SEO, AI Overviews, citation, mention rate, share of voice and AI crawlers.
How AI models choose which brands to cite
AI models pull brands into answers from two sources: training data and real-time retrieval. Understanding both doors is how you get cited by ChatGPT.
GEO guides
How to check if ChatGPT mentions your brand
Ask ChatGPT the category and comparison questions your customers ask, not your brand name, and sample repeatedly. The step-by-step method, and its limits.
Why is my website not appearing in ChatGPT?
ChatGPT can only cite pages its search crawler is allowed to fetch, can read without JavaScript, and can lift an answer from. Here is how to check each.