Learn SEO, GEO & AEO
Guides and resources to help your brand rank on Google and get cited by AI models.
What is GEO (Generative Engine Optimization)? A practical guide
GEO FundamentalsGEO is the practice of optimizing your content and online presence so AI models like ChatGPT, Gemini, Claude, and Perplexity mention and cite your brand. Here's how it works.
GEO vs SEO: what changes and what stays the same
GEO FundamentalsSEO optimizes for ranking in search results; GEO optimizes for being cited inside AI answers. Here's what carries over, what doesn't, and why you need both.
How AI models choose which brands to cite
GEO FundamentalsAI models pull brands into answers from two sources: training data and real-time retrieval. Understanding both doors is the key to getting cited by ChatGPT, Gemini, Claude, and Perplexity.
How to check if ChatGPT mentions your brand
GEO GuidesAsk ChatGPT the questions your customers ask — category and comparison prompts, not your brand name — and sample repeatedly. Here's the step-by-step method, and why manual checking doesn't scale.